Baliytra – The Festival of Odia Culture
How We Helped the Cuttack Municipal Corporation (CMC) Set a Guinness World Record at the Baliyatra Festival
Odissy Innovatives, a leading integrated marketing agency, helped the Cuttack Municipal Corporation (CMC) elevate the Baliyatra festival to an international level and achieve record-breaking attendance with a comprehensive marketing campaign.
The campaign included:
1. Advertising in top international airports
2. Placing billboards in metro cities
3. Hosting mega events for international exposure
4. Promoting Baliyatra culture for Odisha-wide awareness
5. Showcasing a 25-ft mega tableau in cultural road shows across the state
